Mobile apps have been a vital part of our daily lives. Moreover, users use mobile app services for convenience, entertainment and valuable services. Correspondingly, the apps keep the users engaged. However, the number of applications in app stores has increased considerably over the past few years. Engaging existing users and attracting new ones is among the prioritized task for Mobile app design and development companies. Clearly, gamification has been a core element that makes mobile applications interesting and engaging. Businesses have shifted their focus towards mobile app gamification to edge their rivals to gain users’ attention. As a result, this process helps in driving engagement and motivating users to try and regularly use a mobile app. Today, we focus on different mobile app gamification strategies for engaging users to the maximum extent.
Gamification is the integration of gaming elements into non-gaming contexts. It includes adding friends, rewards, challenges and leaderboards that help users to engage customers.
Defining Clear Objectives
Before you can get on with the gamification elements, you need to describe and define the objectives of your app. Resultantly, the mobile app design and development should serve a purpose and it should be clearly communicated to integrate gamification efforts accordingly. In this context, increasing user engagement, enhancing social interaction and improving learning outcomes are some of the key purposes. A well-defined objective serves as a pathway for gamification strategy. Duolingo is a perfect example of mobile app design and development goals aligned with gamification strategy for language learners.
Points, Badges and Leaderboards
The most common element in gamification is the use of rewards such as points and badges that arouse a sense of achievement. This reflects onto the leaderboard fulfilling the social needs of humans in Maslow’s hierarchy theory. The points are awarded for reward redeeming purpose after successfully completing tasks or milestones. Similarly, badges display the achievements and social recognition on profiles. Leaderboards foster healthy competition among users by displaying their achievements and rankings. All of these elements tap into the user’s inherent drive for achievement, encouraging them to actively participate in the app and stay engaged. Facebook and Nike Run Club are prime examples of using points, badges and leaderboards.
Unlockable content gives thrill and motivation to users to stay active and engaged with the app. It adds a sense of progression and enhances the app usage experience. With new features being introduced, and levels or exclusives being added, the users get a sense of accomplishment by unlocking features. This keeps the users engaged as they strive to unlock the next level or find Easter eggs in the app. Pokémon GO is the best example of unlockable content.
Social Interactions and Communication
Humans are social creatures by nature, and they want to interact with others and inherently compete with them to achieve social recognition. Indeed, this healthy competition greatly enhances user motivation and engagement. Features including, but not limited to, social sharing, user profiles and multiplayer modes foster collaboration, community building and social interactions. Allowing users to compete with friends, compare their accomplishments and engage in healthy competition, a sense of belongingness and a compelling environment are created. Particularly, this encourages the user to invest effort and time in your application and make it successful. Many mobile app design and development companies are striving to grab user’s attention and social interactions can be a key factor to differentiate them from their rivals. Snapchat and Fitbit are great examples of community building and social interactions.
Progression Tracking and Feedback
Mobile app design and development have gained significant attention. With all the gamification elements in place, the apps now need to implement tracking mechanisms into their interface. Additionally, this will enable the user to track their growth and improvements over them. Similarly, other factors such as visualizing achievements, completion rates and skills progression fulfil the self-esteem of individuals making them stick to your app for a longer time. Moreover, regularly updating user progress and recommending their improvement helps in enhancing the overall process of satisfying and engaging customers. Habitica and Forest are two examples that provide feedback and progress updates for users to stay focused on the task at hand.
Gamification offers a powerful toolset for mobile app design and development companies to foster engagement through mobile applications. In addition, this helps them in retaining and engaging users. Using points, challenges, rewards, badges, social interactions and leaderboards help in creating a captivating environment that keeps the user engaged to the fullest. Remember to align your gamification strategies with clear objectives and continuously iterate based on user feedback. When implemented effectively, gamification can transform your mobile app into an immersive and addictive platform that keeps users coming back for more.
The trend of gamification has been on the rise in Australia and is expected to grow multifold. If you are looking to build an education, fitness, productivity or shopping app with gamification elements, Design Vikings have got all the right ingredients to deliver just what you are looking for. So, make sure to try our services for the best results. Engage your users today with the best mobile app design and development services in Australia.