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TweetDeck in Turmoil after Twitter Limits Post Reading

TweetDeck in Turmoil after Twitter Limits Post Reading

Best Mobile App Services TweetDeck

TweetDeck has been surrounded by controversy very recently. Twitter is one of the most discussed, followed and used social media platforms/mobile applications used by millions of users. It has a traffic of more than 250 million daily active users. The new CEO of Twitter, Elon Musk, acquired Twitter for $44 billion in October 2022. Since then, the platform has been the topic of discussion and criticism from users, celebrities and analysts worldwide. The steps taken by Musk were swift and uncalled for in ethical and professional aspects. Twitter laid off employees while blue tick was hidden behind a paywall. The bugs were also frequent during the app usage. Musk has aimed to take Twitter to the next level, making it more profitable than ever. However, the steps taken are very aggressive in nature and have attracted global criticism.

What’s your take on the issue?

Restricting User Access

Twitter is one of the best mobile app services as millions of users use it daily. However, recent developments have put it on the radar of many users ready to switch to a competitor platform. Meta has announced to launch a rival platform to compete with Twitter raging war between tech giants Zuckerberg and Musk. Twitter has accused AI models of data scraping in large volumes to train their AI models. For this purpose, Musk adopted an unorthodox strategy to limit the number of tweets users can read in one day. First, it was max 6,000 posts per day for verified users and 600 posts per day for unverified users. For new unverified users, the limit was even tighter at 300 posts per day. Musk also restricted access for unregistered users to read tweets.

After the public outrage, 10,000 was the new limit for verified users, 1000 for unverified users and 500 for new unverified user accounts. Musk claimed that several hundred organizations are involved in data scraping and system manipulation resulting in lawsuit threats from Musk for all the ‘bad actors’ including Microsoft. The app has been facing continuous glitches since Musk took over with problems. These include news feed glitches, high data requests, and system downtime. The most recent problem has occurred with TweetDeck, the social media dashboard for Twitter. Although originally launched as an independent mobile application, Twitter acquired TweetDeck in 2011 and integrated it into Twitter interface. It is among the most used Twitter client alongside the web/mobile app of Twitter for posting tweets and managing accounts.

TweetDeck Bugs

Now let’s move on to the problem Twitter is facing. TweetDeck has been responding abnormally since Musk restricted the reading limit for all users to protect itself from data scraping. The dashboard columns were empty showing no tweets and interface empty. Otherwise, it was full of tweets with every refreshing showing new tweets. The users were reporting numerous glitches which show that there actually might be a bigger problem with TweetDeck – broken interface, notifications, mentions, likes and lists failing to load and users not being able to use all Twitter functions properly. This problem is likely to cause bigger problems for users that use Twitter for business purposes such as building and promoting brands. Also, for news reporting tools which globally many businesses use for the same purpose.

The Twitter CEO is also planning to restrict access to free TweetDeck in future. Twitter is planning to hide TweetDeck behind a paywall, only allowing blue-tick verified users to be able to use TweetDeck by paying a minimal amount for managing their tweets and accounts. This is among the many services of the social media giant that were put behind a paywall such as blue ticks and verifications. Earlier, anyone who was an active user of Twitter without any recent changes to the profile, display picture, no sign of the account being deceptive/misleading, and no engagement in spam and manipulation will be eligible for a blue tick. After Musk took over, the first decision made was regarding the receipt of the verification blue tick behind the paywall. Being one of the most used mobile applications, a monumental task is ahead of Twitter.

Paywalling and Future

Users can subscribe to the blue-tick service for $8/month or $84/year, whether they are celebrities or not. Now, everyone can get a blue tick even if they are not active users. With so many prevalent problems at Twitter, the future seems uncertain. The Twitter users are decreasing every year with the number likely to go down in future as well. What’s next for Twitter is hard to predict, but the TweetDeck problem is causingglobal disruptions in Twitter operations. This is likely to dissuade users from using Twitter any further while switching to the soon-to-be-launched competitor by Meta. If Twitter is to save itself, Elon Musk must come up with something to save the company from further losses and engage users in a way that keeps them motivated. For now, Twitter is in turmoil and the business is likely to suffer.

  • Can the new mobile app by Meta outperform the long-standing reputation by Twitter?
  • What do you think is the best strategy to counter the prevailing problems at Twitter?