If you already own a mobile application or planning to launch one in the near future, you should always ask yourself some basic questions, particularly regarding updating mobile applications regularly. Otherwise, this includes the app’s purpose, features, budget, timeline, marketing tactics, and support. However, one important question that often misses out is how important are the application updates. This question often gets shadowed over other questions. This is important for both mobile application users and developers. In this article, we explain the significance of the mobile app importance and the best time to update it in 2023. We also discuss the frequency with which the apps should be updated from the user’s perspective.
Human lives have been highly impacted by mobile developments and application developments. There are millions of apps available for download and solutions for any type of task that the user wants to indulge in. For better usage, the applications should be updated. Approximately, there are over 3.5 million apps on the Google Play Store and more than 2 million on Apple’s App Store. Since the saturation is so high, each app competes for user clicks and attention. However, people tend to sway away from applications that do not entice their interest anymore, introduce new features or are inactive. Users cannot separate their life from mobile apps in the long run, hence it is necessary to keep the software mobile applications updated at necessary times.
Why Update the Mobile Apps?
Updating mobile applications is paramount for a number of reasons including enhanced user experience, bug fixes, security patches, and introducing the latest features. Yet, there are other benefits as well to updating mobile applications at suitable times.
User Experience Brilliance: Envisioning UI/UX Design
Often, the UI/UX design is made once for an application and stays the same throughout its lifetime. However, if the app owners find an interactive way to engage with their users, they can change the UI/UX design for a refreshing look. It is not necessary to completely overhaul the entire look, but some parts can be changed to interact better with customers. Updating makes the mobile application relevant and enhances user convenience and experience. Every UI/UX design should accompany should new and interesting features that make the experience more enjoyable and smoother.
Application Update as a Marketing Tool
Consumer awareness is a major and essential component of an app’s success. It acts as a marketing tool because updating an app sends a notification to the user’s device. While there can be many apps on the phone, frequent updates can get a greater mindshare for an app as compared to inactive apps. Getting notifications on your phone will eventually plant brand recognition and awareness of your brand in customers’ minds. With continuous notifications from Play Store or App Store, users get notified about your app constantly. But don’t overemphasize it, as it can repel the customer away.
Inviting New and Retaining Potential Customers
Apps that are updated frequently have a loyal customer base. If there are user requests for new features or complaints about bugs, a developer’s priority is to resolve them immediately. Listening to users reflects that app owners pay attention to regular maintenance and meeting user needs. Satisfaction and loyalty are gauged through the engagement statistics with your application and brand. Satisfied user reviews attract new users to the app and ensure that the customer base increases. This is also possible through positive word-of-mouth marketing and positive reviews play a key role in it. Fixing bugs and adding new features, hence, invites new customers to your brand. It also helps in increasing ROI because updating mobile applications regularly lower the costs and hence retain revenues. New customers bring more ROI.
Uninstall Reduction Rate
An update is an important feature that helps in retaining customers and acquiring new users. However, failing to release timely updates can also result in rising uninstall rates. If the application is not maintained with regular updates, security patches, or new features, or is unable to meet user expectations, the customers are likely to switch to competitors since they will deem your app inactive. It is vital to listen to your customers and collect their feedback. Listening to the target audience can also provide you with a pathway for your app’s future and customer preferences. Providing the best user experience on time can help in the reduction of uninstall rates.
Bug Fixes, Security Patches and Optimal Performance
The big mobile applications often release updates frequently, such as weekly or even more than once a week. This helps in keeping the app free from bugs. Practically, apps can never be 100% bug-free since viruses and bugs are evolving each day with greater magnitude. So, keeping the application updated will go on forever. Releasing bug fixes entails users’ trust because it keeps them updated and engaged. However, bug fixes can be accompanied by added features in an update. Updates help keep the application stable and at optimal performance. Frequently, application updates that happen on a weekly or bi-weekly basis primarily focus on resolving bugs.
Operating System Features and Store Policies
With every new update rolled out from the operating system requires the application to be updated. After it, every update can have the latest capabilities and compatibility with the newest features. Android and iOS require timely updating of the app to run on these platforms seamlessly. With new software and hardware features introduced by the platform, the application needs to catch up. Their efforts are focused on ensuring that all apps adhere to the latest versions of operating systems and compatible hardware. There is a strong emphasis on developing up-to-date APIs that not only guarantee a high level of security but also enhance performance. Similarly, these platforms introduce policies that eliminate inactive applications from their Stores. The apps that are not regularly updated, maintained or don’t align with policies are often taken down from the library.
These are some of the most common reasons for updating apps regularly from the perspective of developers in recent times. Now that we’ve explored the developer side, let’s discuss briefly the frequency of updating the app from the user’s perspective.
Updating Mobile Applications from the User’s Perspective
What is the ideal frequency for updating your app? Each update should be driven by crucial factors, including market insights, qualitative user feedback, and quantitative data analysis. It is essential to strike a balance between these factors when determining the rate at which you release updates for your application.
– Update Rolled Out Monthly
The user applications that are widely used are updated weekly or once a month at the most. Whenever the app rolls out an update for bug fixes or security patches, get it done if you are a frequent user of the app.
– New Feature Releases
If you are planning to roll out a small feature, it will take lesser time to release the new update. However, if your update is a game-changer, it will take longer to be released and coded by the developers. In the development cycle, you need to plan out the update step by step such as dividing the update into smaller chunks. The second alternative is expanding your development team. Bigger development teams with highly skilled members and experience are likely to carry out the operations faster. With every new release, the user needs to update the apps to get satisfied and enjoy the latest experience and features.
– User Feedback Update
Once the user has provided an update on the feedback, the developers take that into account to add new features, get security patches and fix bugs. When this is done as per the user feedback, you need to download and install the new update for the best user experience.
– Updating for Market Trends
Market trends and conditions tend to change and evolve rapidly. Development updates should comply with market trends. Once this is done, you must install the updates to match your footsteps with the market. Keeping up with the market trends will help you enjoy the best application experience.
Regular app updates are necessary for enjoying the best experience for users while for developers, it needs to be updated for staying active and stay profitable in the future. If you are looking for an application that goes above and beyond all these challenges, you should get a state-of-the-art application that makes your business a star. You can get one with Design Vikings with a team of experienced and skilled developers that will ensure your app stays on the top in the market.